Last updated: 18 December 2025

This Privacy Policy explains how Thistle and Fern Tattoo (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website https://www.inbetterskin.com (the “Website”).

1) Who we are (Data Controller)
Thistle and Fern Tattoo
Stockholm, Sweden
Address: Bjälbogatan 4, 118 66 Stockholm, Sweden
Email: in.better.skin@gmail.com

2) Scope
This Privacy Policy applies to personal data processed through the Website and related communications (for example, when you contact us).

3) Personal data we collect
A) Data you provide to us
- Contact requests: name, email address, and the content of your message when you contact us through the Website.
- Any additional information you choose to share in your message.

B) Data we collect automatically
When you visit the Website, we may collect:
- Device and browser information (e.g., browser type, operating system)
- Approximate location (derived from IP address)
- Pages viewed, time spent, clicks, referring/exit pages
- Technical data such as IP address (processed in a way described by our analytics provider)

C) reCAPTCHA (spam protection)
Our contact form may be protected by Google reCAPTCHA. When you use the form, Google may collect certain information (device and interaction data) to determine whether the visitor is a human and to protect the Website from spam and abuse.

4) How we use your data
We use personal data for the following purposes:
- To respond to your messages and requests (consultations, appointments, questions)
- To operate, maintain, and secure the Website (fraud/spam prevention, troubleshooting)
- To understand how visitors use the Website and improve it (analytics)

5) Legal bases (GDPR)
We process personal data under the following legal bases:
- Performance of a contract / steps prior to entering a contract: when you request a consultation or appointment.
- Legitimate interests: to run and secure the Website and communicate with you effectively.
- Consent: for non-essential cookies/analytics where required (e.g., Google Analytics cookies).

You can withdraw your consent at any time (see “Cookies” below).

6) Cookies and analytics
We use cookies and similar technologies:
A) Essential cookies
These are necessary for the Website to function properly and for security purposes.

B) Analytics cookies (Google Analytics)
We use Google Analytics to understand how visitors interact with the Website. Google Analytics may set cookies (for example, “_ga”) to distinguish users and collect aggregated statistics such as page views and engagement.

If you do not want analytics cookies, you can:
- Use the cookie settings on our Website (if available), or
- Change your browser settings to block/delete cookies, or
- Use tools/extensions that limit tracking.

7) Sharing of personal data
We may share personal data with service providers that help us run the Website and communications, such as:
- Google (Google Analytics and Google reCAPTCHA)
- Website hosting / technical service providers

We do not sell your personal data.

8) International transfers
Some service providers (for example, Google) may process data outside the EU/EEA. Where required, we rely on appropriate safeguards for such transfers (for example, standard contractual clauses) and other protective measures.

9) Data retention
We keep personal data only as long as necessary for the purposes described:
- Contact messages: typically kept as long as needed to respond and follow up, and then removed/archived based on our operational needs.
- Analytics data: retained according to the settings in Google Analytics and reviewed periodically.

10) Your GDPR rights
Depending on your situation, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent (where processing is based on consent)

To exercise your rights, contact us at: in.better.skin@gmail.com

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

11) Children’s privacy
Our Website is not intended for children, and we do not knowingly collect personal data from children.

12) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

13) Contact
If you have questions about this Privacy Policy or your personal data, contact:
Email: in.better.skin@gmail.com
Address: Bjälbogatan 4, 118 66 Stockholm, Sweden